Updated: Jan 23, 2019
It doesn’t always make sense to go all out spending a lot on priority #campaigns. Instead, #targeting the appropriate #marketing activities with a focus on the right set of consumers may lead to a better result
For #marketers, it is always in favour to know their audience. The knowledge about the audience makes the task easier. #Targeted and focused #marketing #campaigns shape the entire #strategy of a company.
Through target #marketing, professionals can precisely select their #audience type, reduce costs of marketing #campaigns and also register a sound return on the spend. However, considering the efforts and mindshare it requires, this orchestrated approach can be tricky.
A number of tools can, therefore, be applied. Some of these include direct #audience targeting, shuffling through the #CRM #data to determine the real target group and capturing the elements of a focused group through search engine marketing. Whatever method you apply, there is a need to find the strategy and quickly implement it.
So what can be done? Here’s a list of some areas where you can work.
Re-jig your CRM data and map your audience: A number of #marketers prepare a ‘contacts’ and ‘prospects’ list. This may be good but a further drill-down to make it more pointed may be logical and helpful. Hence, a general check to sift through the already existing active users of your product or data can be picked for the first round of the campaign. Chances are that these will convert into sales. The second round of campaign can be done basis the prospects, who have either visited your website or have raised a query through your contact form. Thus sub-grouping of your #CRM #data can help you achieve a healthy sales number. The rule is to make those people a priority who are closer to conversion.
Find new consumers: While you continue to bucket your consumers into various segments, keep on your search for new consumers. On the basis of new visitors on your campaign landing page or your #blog, create your own target list. Look for those who have spent some time on the page you have created. Social media channels such as #Google and #Facebook let you acquire new customers. However, the acquisition can be random. So apply some metrics of bucketing the new acquisition.
Keep engaging the existing connects: While you look at #new #acquisition, it is vital to keep the communications open for the existing consumers. Your target audience may forget your last message in some time. So going back to them with a new message might make a strong business case for you. With every new message, put some call to action. This means while pre-purchase teasers are important, engagement through post-purchase updates will keep them aware of your brand.
Set a clock; set a frequency: It is a common knowledge newspaper editorial come in a fashion and the pages and their positions are set in stone. And thus avid readers looking for the opinion pages know where to look for without wasting much time. Here it is worth mentioning that you need to be regular in your frequency of messaging. This way the reader would know and expect when your messages arrive. If your content is a sure puller, they will eagerly wait for your mail. This would give you more visibility and will help you really pinpoint the actual audience, who are interested in your brand.
#Targeting techniques can bind your #consumer, impact his/her purchase decision and eventually help in your returns. So stick to a plan but be flexible to apply different strategies for different scenarios.