Account-based marketing (ABM) is an alternative B2B strategy that concentrates a marketing strategy on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.
YOU do not need a huge advertisement budget for social media, what you need is a targetted approach to making your brand visible to YOUR clients and prospects looks out for your services.
The best part about Arges Global team is that we have always worked on the client-side for small, medium and large enterprises, to understand the nuances and challenges faced by the end users. We understand that every company has a unique objective and with it comes unique challenges.
Hence we always ensure a TAILORED SOLUTION to each of our clients.
OUR PORTFOLIO FOR DELIVERING A WORLD CLASS EXPERIENCE
Today’s prospects have a strong appetite for good information but more powerful resistance to the so-called “hard sell.” 85% of the purchase decisions today are influenced online. Hence it is important to show value, relevance and consistency.
Content marketing is a strategic marketing approach – not just haphazardly posting items to your social media feeds. You need a clear sense of what you need to accomplish and how your content is supposed to move you closer to your objectives and digital marketing strategy.
Types of content we work on:
Owned, such as your website and blog.
Earned, essentially where others talk about you.
Shared, such as community-driven platforms and content.
Paid, media where you pay to play.
Converged, where everything gets connected again in our integrated perspective
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ACCOUNT BASED MARKETING
Its a style of B2B marketing that encourages the targeting of fewer, more valuable accounts, rather than trying to engage as many accounts as possible. The criteria for targeting can range from only focusing on companies that are likely to repeat purchases or only targeting companies within a certain geography. The aim is to go fishing with a harpoon, rather than casting a wide net.
ABM REPORTING CHART - SAMPLE
TELEMARKETING & EMAIL CAMPAIGNS
Leads are the precious lifeblood of any business.
In Demand Generation our priority is to engage our clients’ target groups in truly two-way conversations. We use sophisticated techniques to probe gently but effectively, maximizing your opportunities and implementing all call objectives seamlessly.
We impart positive and powerful sales messages to influential individuals, drawing on our considerable resources, talent, and telemarketing skills to win your targets’ buying decisions. Along the way, we gather valuable market intelligence and telemarketing data, discovering new opportunities and creating a dynamic sales funnel in the same integrated exercise.
Our team of qualified and experienced professionals strategically plan and design a best-suited telemarketing plan to meet your organizational requirements.
SEARCH ENGINE MARKETING
93% of online experiences begin with a search engine. It is vital that your company has a strong enough organic presence to feature in those experiences.
There are two ways to make your site appear in search engines; organically and using Paid Search Advertisements (PPC).
Shooting up the rankings organically involves a few essential factors: from link building to your site’s metadata, and site URLs. If you’ve got some dodgy zero value assets, chances are you’ll struggle to reach the eyes and ears of anyone, let alone find anyone to invest in your brand.
PPC places your brand directly in front of who you are looking to target. Ads can target niche audiences who are actively searching for a product similar to yours, but haven’t committed to a brand or company yet.
Using a range of tactics, strong PPC strategy is tailored to cleverly boost brand awareness without seeming gimmicky or annoying — a mistake easily made if left in the wrong hands. Adapting to keyword trends and putting paid backing behind content are just some of the ways we can really big up your brand.
TOOLS WE USE TO DELIVER A WORLD CLASS EXPERIENCE
FASTER GO TO MARKET
With a strong team to back you up, you will be able to deliver your products to the market sooner, thus enhancing customer experience
By speeding up the recruitment process, you get to focus on the bigger picture – generating revenue and earning profits.
PEACE OF MIND
Steered by a group of ex-CXOs with close to 500 years of cumulative experience, your peace of mind is assured